The importance and awareness of online traffic is becoming much more of an essential aspect to consider when making your organisation-and your personal profile- more visible. Social media optimisation (SMO) and SEO acts as a two-edged sword with a powerful and prominent strike. Both do tend to blend into one, where social media tools can really pave the way to an increased and healthy amount of traffic running through your website and into the heart of your company. Continue reading →
As by now you are already familiar, online communication and presence plays a major role in today’s business activities. Our personal and social sphere of existence is an obvious and easily swayed target of the World Wide Web and its ability to reel us in, which it has done superbly, and we like it. But what happens when we suddenly realise that we are now amassing two generations of screen-gawping, keyboard banging geeks who don’t leave the safety and comfort of their desk?! How depressing, how dull, how…inhuman? Continue reading →
Producing great content needs to be considered carefully and it needs to be varied. Text heavy blogs (a bit like my last one!) can be a bit of an over-kill at times, so you need to mix it up a bit. Keeping your audience engaged is what you should always be aiming for.
So before this becomes another epic post check out some of these visual messages. They come in the form of SlideShares (essentially a slideshow) and a photo montage that hopefully demonstrate the different ways you can communicate your business message. Ordinarily these examples of content would be uploaded to your website or your blog, which I will go into more detail next week. One bit at a time!
Still images, photos, diagrams, cartoons and sketches are crucial bits of content that must be woven into your communication strategy. After all, people tend to respond better to visual messages, especially during their busy work days, when reading a long post isn’t always possible.
Short, snappy and attention grabbing visual content is a great way to get your candidates and clients involved in your brand and to make sure that they remember you and what you’re about.
Social image sites, such as Flickr and PicApp are good places to sign up to search for relevant images and build your own library. You can share images with other members by just sending them a short message asking for permission to use their picture and vice versa. PicApp also has an embedded SEO booster where the images contain the right meta-data for search engines to pick them up. I’ll reference this again when I talk about blogs.
The links below are examples of some fun and engaging ways companies have used images and diagrams on varying levels of design sophistication to get their messages across:
Audio is another leading contender in the multi-media arena and podcasts formulate it perfectly. Podcasts are often created in series, where each one is about 10-20 minutes long discussing a particular topic that gets expanded on as the series goes on. However, some podcasts are something of a marathon and can go on for longer than 20 minutes. We suggest this is not a good look for your company, as people simply do not have the time or attention to stay tuned for that long. Treat them just like you would visual content: short, to the point, interesting dialogue that will make your audience’s ears prick up.
In a recent article posted on Mashable-the social media online guide-music videos have experienced a massive surge in viewership as a result of new music video platform, Vevo, storming the web. Powered by YouTube, Vevo attracted 43.6 million viewers, where a total of 30 billion videos were watched in April this year alone. Continue reading →
Allow me to reintroduce LinkedIn: The undisputed online networking pacesetter for the professional world. I wanted to go into a little more detail about why it is exactly that. Continue reading →
Now, as you start to explore the social media map further you’re going to start coming across a plethora of different apps that branch off from the likes of twitter, LinkedIn, blogs et al. But I’m sure that’s just another shrug of the shoulders or a knowing roll of the eyes when it comes to computer programs and the general complexity that technology can present. Continue reading →
We’ve already talked about twitter and LinkedIn separately and why recruiters are starting to invest time in using them properly. But, what about using them in conjunction with one another? Continue reading →
More4recruiters provides information and tips on social media in recruitment and anything that we think is relevant, interesting, helpful and entertaining to recruiters. We offer various social media solutions, including setting up various platforms and building the content to monitoring the process and the engagement experience between recruiters and their candidates and clients.
The blog is designed to offer up useful and very straightforward information on social media, as well as hopefully providing some interesting content that will resonate with recruiters. We always want to know what you think and welcome any kind of commentary and feedback.
